BE STUPID DIESEL COLLECTION:: I want to Be Stupid: Check out what I think Diesel's Be Stupid philosophy is about. Who knows, if i'm right (or even wrong), I'll get a t-shirt so that i can walk around with the words Be Stupid on my chest. What more could a person want?
Be Stupid. Smart listens to the head. Stupid listens to the heart.
Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. In recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market.
