Currently only covering songs in Hindi, the music search engine promises that users can search for and instantly listen to thousands of full songs, which are delivered by Google’s partners in India (in.com, saavn and saregama).

Anyone can use the search engine, even outside India. Search results can be streamed instantly and free of charge in a pop-up Web player, and you can filter results based on singers, actors and release dates. There’s no option to purchase music directly.

Whether the initiative will effectively curb digital music piracy in India remains to be seen.

A year ago, Google launched a music search engine in the United States in partnership with MySpace/ iLike and Lala (the latter was shut down by Apple post-acquisition).

The main difference is that in the US, Google only plays previews for songs and not full tracks.

Another music search initiative from Google is live in China (see details here).

Finally, let’s not forget Google is also working on a genuine digital music store / locker service, which will likely be called Google Music.

(Thanks to Abhijeet Mukherjee for the heads up)

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Authors: Robin Wauters

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