Account holders with Visa Signature cards will receive special Visa Signature offers in addition to the standard offers.

Offers are stored in the application, can be tailored to users’ preferences, and can be redeemed either online or at physical retail locations.

Furthermore, the app boasts location-based technology that provides consumers with a map and directions to a nearby retailer where they can redeem offers, as well as the nearest ATM.

Visa says it is working closely with handset makers, carriers and technology providers worldwide to bring Visa payment facilities to the mobile channel. The Visa Mobile application for the iPhone was developed in partnership with Monitise, a UK-based mobile banking and payments platform company.

Visa signed a global alliance with Monitise in June 2009 to custom-develop mobile services for Visa across a variety of handsets.

In addition, Visa last week announced the commercial availability of mobile contactless payments enabled by DeviceFidelity’s In2Pay microSD solution (more about that here).

Visa has also developed an Android application, but participation in the program for the platform is currently limited to select U.S. Bank debit cardholders.

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Authors: Robin Wauters

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