Enterprise microblogging platform Socialcast is extended its data to outside applications with the launch of a new set of extensions called ‘Socialcast Reach.’ The new feature allows businesses to integrate Socialcast conversations within other enterprise applications like SharePoint and CRM systems.

Socialcast combines a corporate activity stream that ties into CRM and ERP systems with social bookmarking, Outlook and SharePoint integrations,

Rakuten, Japan’s biggest e-commerce company ($10 billion market cap), and Chinese search leader Baidu have