A search is a search is a search.

Unless it’s on Google.

Searches used to be easy to count. You would wait for someone to type words into a search box and then hit enter. Call that a search.

That made it easy for outside analysts like

Promotional Image From Google TV

Google unveiled its new Instant search feature, which autoloads search results as you type. I’m skeptical about claims that it will save fifty kajillion man-hours once you add up all the milliseconds saved. Its real use cases are still on the way: local, mobile, and video search.

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