Carl’s Jr. and Hardee’s Lead The Way In Interactive iPhone Check-In Social Rewards

Monday, 27 December 2010 16:51

Carl’s Jr. and Hardee’s Lead The Way In Interactive iPhone Check-In Social Rewards

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Although I would rather die in a pit, bitten by rats and my flesh taken by necrosis than eat at Hardee’s or Carl’s Jr, you have to admit that they do have a compelling social media marketing plan. CKE Restaurants, owners of Carl’s Jr and Hardee’s and famous for making food that is less popular than McDonalds, have created a location-based “coupon game” that allows you to spin a wheel to win valuable food prizes and potentially life-saving antibiotics for after the

meal.

Here’s what Brad Haley, marketing head of CKE, has to say:

“In a nutshell, what we’re doing is dragging the antiquated punch-card type of loyalty programs into the 21st century,” said Brad Haley, executive vice president of marketing for Carl’s Jr. and Hardee’s. “We are not only offering a GPS-driven check-in app to keep track of customer visits digitally, but we are offering guaranteed rewards, a restaurant locator, a social media interface, streaming videos, menus, nutritional information and more.”

Considering the closest Burger King ever got to a digital plan was Subservient Chicken, this is pretty heady stuff for the fast food industry.