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Tuesday, 15 February 2011 16:26

Apple Launches App Store Subscriptions For Digital Content

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Apple Launches App Store Subscriptions For Digital ContentApple Launches App Store Subscriptions For Digital ContentApple announced Tuesday a new App Store subscription model for digital content including magazines, newspapers, video, and music. It’s the same model Apple previewed two weeks ago at the launch of News Corp’s tablet newspaper The Daily.

The move could prompt magazine publishers to move more aggressively toward offering their products through Apple’s App Store, assuming they are happy with the revenue breakdown, which is not a foregone conclusion. Representatives for giant publishers Time Inc. and Hearst did not immediately return a request for comment. Nor did Condé Nast, which owns Wired.com.

According to the revenue split terms, if Apple brings in a new subscriber, the company keep 30 percent of the revenue. If the publisher brings in a new or existing subscriber, the publisher keep 100 percent of the revenue and Apple gets nothing.

“All we require is that, if a publisher is making a subscription offer outside of the app, the same (or better) offer be made inside the app, so that customers can easily subscribe with one-click right in the app,” Apple CEO Steve Jobs said in a statement. “We believe that this innovative subscription service will provide publishers with a brand new opportunity to expand digital access to their content onto the iPad, iPod touch and iPhone, delighting both new and existing subscribers.”

Publishers can set the price and frequency of subscription (eg. weekly, monthly, bi-monthly, quarterly, bi-yearly or yearly).

Full Apple memo after the jump:

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