This is not a Suzuki X-90 painted in a special color scheme and handed out as a reward to the top Mary Kay saleswoman in the southeastern Toledo region. It’s not even a golf cart specially designed to deliver daiquiris to the discerning divers off the Maldives.

No, the Rinspeed BamBoo is none of those things. But it is a rolling billboard that purports to be modern art. And from its waterproof, inflatable roof to the Swiss Army knife that doubles as a key, it’s cloyingly cheeky.

Of course, the folks at Switzerland’s Rinspeed already know that. “This car irritates,” begins the announcement of the car’s debut at the upcoming Geneva Motor Show. The self-deprecation isn’t to head off an onslaught of criticism, but instead to proudly yet disinterestedly proclaim that people aren’t supposed to like the car.

Duh. And here we were, fooled into thinking a punchline just silently rolled into Geneva. Point: Rinspeed.

The BamBoo was designed as a “sun and fun” showcase for new technologies by Rinspeed chief Frank M. Rinderknecht with some help from pop artist James Rizzi, whose exuberant 3-D creations we’ve always liked. The design is where the art stops and the product placement begins, however, as all that tech is marketed by brand name about as subtly as a Chevy ad featuring the entire cast of Glee.

One of Switzerland’s finest mills created the interior fabric from threads of bamboo fiber, an HTC tablet PC sits in the dash, Goodyear tires offer low rolling resistance, a German high-efficiency heater keeps occupants warm on cold nights, and an inflatable roof doubles as a go-anywhere mattress. There’s even a folding bike in the back. It’s as if Rinspeed ordered everything in the July 2019 Crutchfield catalog and stuck corresponding decals on the side of the BamBoo like it’s a ‘93 Civic.

The best mod? The BamBoo’s front grille has been replaced by an “Identiface” — a display screen that shows whether you are single, “in a party mood” or “need a break,” status updates that sound a lot more Jersey Shore than St. Tropez.

Oh, and we didn’t tell you it was electric? Well, of course it is. Shame on you for assuming otherwise.

Photos: Rinspeed