Both companies distribute their products through partners, primarily broadband cable and phone companies for uControl and security monitoring and utilities for iControl. The largest home security companies in the U.S., ADT, is just now rolling out ADT Pulse, which is powered by iControl, for instance. Both are in the early stages of rolling out their services with various partners, with a total of low tens of thousands of consumers using the service right now. But that could grow very quickly to hundreds of thousands of consumers by next year. The way the economics works is that iControl gets maybe a couple dollars a month per subscriber.
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Authors: Erick Schonfeld