As more video streaming and distribution services take aim at mobile devices and tablet computers with exceptional focus for our appetite for video on the go, the folks over at Hulu are looking to make their Hulu Plus subscription service more affordable in order to compete in the market. Today, Hulu announced the reduced price of it’s monthly subscription for its video streaming service. The new price is $7.99 down from $9.99 per month. If you recently signed up and paid the full $9.99, you will receive the credit on your next bill, so you don’t have anything to worry about. Although the price reduction isn’t something ground-shaking (not to mention it being less than the rumored 50% discount), Hulu wants to give competitors such as Netflix a greater challenge, and a price cut is a simple way to do just that.
Hulu’s CEO, Jason Kilar, posted on the official Hulu Blog that Hulu Plus also launches on Roku today. “All PlayStation 3 owners with a PlayStation Network account, which is free, can download the Hulu Plus application.” In the months to come, Hulu Plus will become available for Internet-connected Vizio, LG Electronics, and Panasonic Blu-ray players and HDTVs; TiVo Premiere DVRs; the Xbox 360, and Western Digital’s WD TV Live Hub Media Center and WD TV Live Plus Network Media Player. The blog also mentions that “many more mobile phones, tablets, set-top boxes, and Internet-connected devices” will soon be Hulu-ready.
Currently Hulu has 30 million users and saw $240 million in revenue during the past year. Although it has had a lot of success, PC World noted that a recent survey indicated that only 4% of Hulu viewers subscribe to its Plus service. What do you think of the subscription price reduction? If you were previously on the border about a Hulu subscription, does the $7.99 seal the deal? Let us know in the comments below. As usual, stay tuned for more tech news and info by following us on Twitter and/or subscribing to our RSS feed.
Authors: TechHead