Google has been struggling with its own Google TV efforts since it launched about a month ago. Video delivery service Widevine deals with DRM and optimization for a ton of of known clients, so my guess is this is directly related to improving the search engine’s expanded foray into video content.

From the Widevine press release:

“For many years, Widevine has enabled consumers to access digital entertainment content. Through a combination of content protection and video optimization technologies, we’ve provided consumers with the highest quality Internet video experience while giving them freedom to watch on a variety of devices. With the recent growth of Internet video and network connected devices, it is increasingly important for technology to provide consumers with the capability to watch what they want, when they want, where they want.”

No word yet on the price of the acquisition.

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Authors: Alexia Tsotsis

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