allow people to visually explore local businesses and other buildings. It will appear as an option next to local search results when available. You can check out an example of what the technology looks like for this mall in San Francisco.

EveryScape has been working on the technology for years and raised $6 million last February to pursue go after the interior photo mapping space more aggressively. EveryScape charges local businesses to photograph their interiors and put them on a map. Now that will be an easier sell with the Bing Map partnership.

For this to really take off, however, EveryScape needs to get Bing to pay it to start creating interior views of popular places. (And maybe that is part of the deal, I don’t know). Otherwise, the feature will never be triggered. It needs to become part and parcel of exploring these maps, and would be particularly helpful on mobile phones. There will be a “Step Inside” icon whenever they are available. But if you thought that Street View raises some privacy concerns, wait until people start seeing themselves in these photos.

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Authors: Erick Schonfeld

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