Tuesday, 09 August 2011 01:17
Spotify Continues To Grow Rapidly In The United States
Spotify launched in the US just a little under a month ago and it is proving to be as popular in the United States as it’s been in Europe. Two weeks after launch, the music streaming service was rumored to have hit 70,000 paying subscribers. New numbers are now being leaked revealing that the service is still growing rapidly. According to the latest figures leaked, Spotify has signed up 1.4 million users total in the U.S. It may sound impressive, but what’s more amazing is that the company also has more than doubled their paid subscriber base within the last two weeks. The majority of these paying customers are subscribed to the $10 per month plan that allows for ad-free streaming as well as the ability to stream to both iPhones and Android handsets. The latest count reveals that Spotify currently has 175,000 paying customers in the U.S. This is a huge difference from their rivals such as MOG and Rdio, which have yet to reach 100,000 users after a year. The longstanding Rhapsody took several years to reach its current number of 800,000 paying customers. This conversation rate is still less than what Spotify is used to in Europe. Here in the U.S only about 12.5 percent of free subscribers convert to a premium plan, while in Europe that number is 15 percent. Stay tuned for more news and info on the topic by following us on Facebook, Twitter, and/or subscribing to our RSS feed. Authors:
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