Salesforce Completes The Puzzle With Jigsaw For CRM

Wednesday, 01 September 2010 14:26

Salesforce Completes The Puzzle With Jigsaw For CRM

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When Salesforce.com bought crowdsourced business contact database Jigsaw for $142 million earlier this year, the CRM giant said that it would combine its suite of applications with Jigsaw’s model for the automation of acquiring and keeping

up-to-date business contact data. Today, Salesforce is unveiling Jigsaw's deep integration into the company's platform, Jigsaw for Salesforce CRM. Jigsaw will now deliver real-time updates to contact and company information within Salesforce CRM through communication platform Salesforce Chatter. Jigsaw, which uses a Wikipedia-style crowd-sourcing model to bring in data around business contacts, has been incorporated into CRM applications to provide on-demand data, and analytics on the health of data and on usage.