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Tuesday, 28 June 2011 18:00

Jargon Watch: Gladvertising, Photonic Hyperhighway, Quebecol, Flyjin

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  • 12:00 pm  | 
  • Wired July 2011

Illustration: Daniel Stolle

Gladvertisingn. Outdoor advertising that uses cameras and facial-recognition software to read a consumer’s mood, then pushes products relevant to the target’s emotional state. The term was coined by the UK’s Centre for Future Studies, which predicts that flatscreen gladverts will begin to appear next year.

Photonic hyperhighwayn. The future Internet, as envisioned by the British government. Researchers will devise ways to optimize fiber optics, aiming to create a network that’s 1,000 times speedier than today’s fastest broadband—even if hyperhighwaysounds like a leap back to the ’90s.

Quebecoln. A chemical compound discovered in Canadian maple syrup. Touted as the latest cancer-fighting agent by the Federation of Quebec Maple Syrup Producers—which funded the research—the supposed antioxidant has been ridiculed by a Vermont newspaper as nationalist hype.

Flyjinn. Japanese term of derision for foreigners (gaijin) who fled Japan to avoid the risk of exposure to radiation. Returning flyjin face ostracism by Japanese colleagues who place loyalty above personal safety.

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