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Sunday, 31 October 2010 19:23

Apple’s iPad Goes Corporate

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As the iPad grows more popular no one really expected it to be a huge hit with corporate but surprisingly it is. The iPad is becoming popular amongst business users as well, which is something of a surprise to Apple. With 66% of the Fortune 100 companies using or investigating the iPad, Apple is turning to the huge reseller, Ingram Micro for help selling more. Enterprises seem to be encountering challenges with the closed nature of the un-jailbroken iOS however.

In a recent conference call with analysts and the press, Steve Jobs was touting the success Apple was having selling the iPad to business customers. “We haven’t pushed it real hard in business,” Jobs said, “and it is being grabbed out of our hands.” He claimed that tens of millions of people who were already familiar with iOS through the iPhone means that Apple has a “tiger by the tail.” To take full advantage of the opportunity, Apple has turned to Ingram Micro, the world’s largest technology distributor, and laid off 50 people in its own sales force.  Additionally, Apple is in the process of working with the giant system integrator, Unisys, which has written apps for the Department of Homeland Security and added iOS device support to its ClearPath family of mainframe servers.

Enterprise adoption is still limited by the inability of IT organizations to manage apps on iOS. Senior VP of mobile device management at Tangoe (a telecom expense management software and services provider), Julie Palen, told Computerworld that “the fact that I can push out apps to the iPad but can’t remove them is problematic for the enterprise.” As a result, she says she has to either “lock down iPads by restricting apps on the device to only those that you push-nothing from the App Store- or wipe devices.” However, she feels confident that if the iPad becomes popular with business that Apple will ave to relent, at least somewhat, on the closed nature of iOS. “When Apple starts to see large volumes of iPads selling into the enterprise,” she says, “and these iPads are locked down and users won’t be able to buy additional apps, that’s when Apple will start making it available for me to manage these apps.

So what do you think of the whole ordeal? Let us know in the comments below and as usual, stay tuned by following us on Twitter and/or subscribing to our RSS feed.

Source: Computerworld, Reuters

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Authors: TechHead

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