Now, SCVNGR has technically been available internationally before now because you could download its mobile apps for Android and iPhone. But CEO Seth Priebatsch says that the experience left a lot to be desired, because SCVNGR didn’t have a robust ‘Places’ database (you’d open up the app and usually would have to manually enter the venue yourself, which is a big hurdle). Today’s update fixes that.

Before now, SCVNGR had relied on data from GeoAPI (which was acquired by Twitter last year), but its dataset was US-only, hence the lack of international support. Oh, and it’s no accident that SCVNGR is among the first companies to get access to this places API —the company has a special relationship with Google because it was one the first investments made by Google Ventures.

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Authors: Jason Kincaid

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