Joshua Kopac, who oversees design work for advertising firm ValuLeads, sent Jobs an e-mail blasting the new iTunes icon (right) — a blue bubble containing a music note, ditching the old icon of a music note floating above a compact disc.

Jobs said on Wednesday that iTunes was ditching its old icon (pictured above) because iTunes digital music was poised to outpace sales of physical CD albums by next year.

Kopac provided the e-mail exchange to Wired.com:

Steve,

Enjoyed the presentation today. But…this new iTunes logo really sucks. You’re taking 10+ years of instant product recognition and replacing it with an unknown. Let’s both cross our fingers on this…

Jobs’ reply, terse as usual, was such:

We disagree.

Sent from my iPhone

Jobs this past year has been exceptionally chatty with customers, many of whom have reported receiving e-mail responses from the famous CEO. Wired.com reviewed Kopac’s e-mail for its authenticity, and we believe it’s real.

“It’s hideous, don’t you think?” Kodac said of the new iTunes icon in a phone interview with Wired.com. “Essentially it’s just a music note. the CD previously showed what they were about — how they were connected to music.”

Kopac isn’t alone, as the new iTunes icon has already inspired a Twitter account dubbed @itunes10icon — a fake persona defending itself against critics who call it ugly.

“Everyone’s so quick to judge me,” iTunes10Icon tweeted early Friday. “I don’t judge you and that shitty, hipster music you listen to.”

See Also:

• Live Blog: Apple’s iPod, Music Event
• Apple’s ‘Ping’ Social Network Is Already Too Big to Fail …
• Steve Jobs Reinvents the CEO With E-Mail Campaign
• In E-Mail, Steve Jobs Comments on iPhone 4 Minerals

Photo: Jon Snyder/Wired.com

Authors: Brian X. Chen

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