Just-Eat Founder Launches Platform For Virtual Therapists And Life Coaches

Wednesday, 08 September 2010 12:39

Just-Eat Founder Launches Platform For Virtual Therapists And Life Coaches

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Jesper Buch who co-founded Just-Eat, the European company that took fast food online, has launched his latest venture: Mentaline, a platform for therapists, life coaches and psychologists to deliver services to clients. Ambitiously, it's not a marketplace in which sessions eventually take place offline

but instead the whole thing operates on the Web. Users browse the site by specialism to identify the right therapist and then book and pay for an online consultation which is delivered via webcam. In addition, the system scales so that sessions can be delivered to groups of people or couples, and a separate section of the site is tailored to 'Masterclasses' or life coaching-style lectures.