Don’t Call It A Gimmick: Rana Sobhany Spins Her iPad Music Into A Full-Time Career

Monday, 08 November 2010 19:55

Don’t Call It A Gimmick: Rana Sobhany Spins Her iPad Music Into A Full-Time Career

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I was blown away when I first saw Rana Sobhany on stage.

With nothing more than 2 iPads and a mixer, Rana was mixing tracks and busting beats live in front of the hundreds of attendees at AdAge’s IDEA conference. You wouldn’t have been able to tell the difference between her and a DJ with a full set of gear. I realized pretty

quickly that what was once a cool PR stunt had now become a full-blown business.

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