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Thursday, 16 September 2010 19:50

Live From Yahoo’s Product Runway Event

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I’m at Yahoo Headquarters in Sunnyvale, California, where Yahoo is planning to outline its future product strategy and preview a number of upcoming new products. This is a big event for Yahoo, which has long been criticized for having a murky brand identity and an unclear core focus. I’m live blogging my notes from the event below.

Blake Irving, Yahoo’s recently-appointed EVP and Chief Products Officer, has taken the stage. He’s outlining some of Yahoo’s recent (less than

positive) press coverage.

“You’re going to see things over the next few years that will feel a little bit differetn”. We’re going to be iterating much more frequently than we do today. People see Yahoo and see multiple verticals — you’re going to increasingly see “One Yahoo”. Going to be both on and off network. Yahoo is something that you take with you.

Consumers want to take their content with them across the web. Highlighting some core elements of Yahoo.
“Ecosystem” – There are many assets Yahoo has today that are used in our own products…
“Personal Relevance via science and data – 50% of Yahoo visitors log in on monthly basis. Over net three years striving for 100% authentication. How do you do that? Have things people want to log in for. We will honor Facebook IDs, Twitter IDs, other open IDs.

“Be Where the Consumer Goes” – Yahoo is strong in mobile. Number one in mail, News. Tablet, mobile, going to make more investments here.

“Own real social relationships on the web” – Social is just starting. Facebook has lots of users. But sometimes I am afraid to share something because of not wanting to offend someone in my list. Think about using Yahoo’s assets to have smaller groups of people, topical and around content.

“Engage and delight” — Fast, intuitive services.


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Authors: Jason Kincaid

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