level, my friend Arnold Kim of MacRumors.com points out in today’s Tweet of the Day: “didn’t really occur to me before, but instantly streaming iphone 4 captured vids to appletv via AirPlay is a pretty killer feature.”

Think about it: You shoot some video of your kids running around in Disneyland, and when relatives or friends visit, you whip out your iPhone, tap “AirPlay” and boom — that video is streaming to your Apple TV and playing on the big screen.  (You can do the same with a photo slideshow or music stored on your iOS device.)

Sharing personal media isn’t normally so seamless: You usually have to plug in a cord and copy files onto a drive, or upload media to a website and wait for it to process. Streaming, on the other hand, is instant.

Here at Wired.com we’ve pondered about the big-picture potential for the Apple TV to be a real game changer thanks to iOS and AirPlay. If third-party apps such as Hulu, Netflix or ABC Player are able to incorporate AirPlay to wirelessly stream online video content to a TV without requiring a mess of cords or extra accessories, then Apple TV might finally be a smashing hit. Turning the iPhone, iPod Touch or iPad into a multimedia remote was a clever move that effectively turned Apple TV into a media ecosystem built around iOS mobile devices; Wired.com chief Evan Hansen thinks this strategy will disrupt the cable industry.

But as marvelous as that all sounds, building up a major alternative to the traditional cable TV subscription is going to take a great deal of time, even for Apple. In the nearer future, when the Apple TV ships in the next week or two, the hassle-free convenience of being able to share your personal media with a tap of a button should be extremely compelling for gadget lovers.

See Also:

• Why iOS Could Make Apple TV Succeed
• Apple Redefines Remote Control — Now, It’s Your Cellphone
• Hands-On With New $100 Apple TV
• Apple Takes Aim at Cable With Tiny New Apple TV

Authors: Brian X. Chen

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