partners will build custom applications with premium content optimized for the forthcoming Google TV, an internet-based television platform that Google first announced in May. The company still has not said when Google TV will be available to the general public.

Most of the TV applications announced today are either news-oriented or offer specialized interfaces for content. NBA Game Time follows basketball news and highlights; HBO Go will be a special on-demand portal for HBO subscribers that appears to be separate from whatever on-demand offerings are available through one’s cable provider; CNBC Real-Time augments the news channel with personalized stock tracking and news; and Turner will provide a big-screen, new-interface version of its website content from TBS, TNT, CNN, Cartoon Network and Adult Swim.

Other Google TV applications include Netflix, Amazon Video On Demand, The New York Times (which appears to be mostly video- rather than news-driven), VEVO’s music video service, Pandora, Twitter, and of course, Google’s Chrome web browser (w/Flash 10.1 support) and an HDTV-optimized version of YouTube called Leanback. Additional and forthcoming applications will be available through Google’s Android Market beginning early next year.

Google TV’s overhauled website offers a tour and feature list, including TV search, use of an Android smartphone or iPhone as a remote control, and the ability to “Fling” websites, video and audio from your handset to the television. It also spotlights its hardware partners, Sony’s Internet TV and the Logitech Revue set-top box, with an option for notification when more products become available.

Here Comes Google TV [The Official Google Blog]

See Also:

• Google Introduces Google TV, New Android OS
• Logitech Google TV Box Embarrasses Apple TV
• Google TV Revealed: One Screen to Rule Them All
• Google TV: Google, Sony, Intel Team-Up to Make Television
• Boxee CEO: Google TV Could Boost or Crush Us
• Networks Proving A Tough Sell for Google TV (Surprise …
• Google TV Likely to Launch at Best Buy on October 17

Authors: Tim Carmody

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