Sharethrough’s ad network basically takes video advertisement from brands and helps agencies and marketers distribute these videos through social ad formats. For example, Sharethrough allow you to Tweet the video, Share the content on Facebook, and more from within the ad unit.

The startup has run more than 200 campaigns on publisher sites (including Reddit) behalf of a number of high-profile brands, including Sony, Xbox, GM, Activision, Nestle and LEGO. The startup also offers clients metrics and data on how each video advertisement performs. Sharethrough faces competition from Tremor Media, Brightroll, YuMe and others.

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Authors: Leena Rao

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