By now, many of you know the name theRednerGroup and the tweet I sent regarding Duke Nukem. I did what 15 million people do every day, I vented on Twitter.

It was a brain fart of epic proportions that registered on the social media Richter scale.

I was working late and received an e-mail from my former client, 2K, asking if I had seen one particularly negative review of Duke Nukem. I would like to stress that the e-mail from 2K only pointed out the diatribe. The e-mail did not contain covert instructions on how to post something insidious on Twitter.

I read the review. It was a scathing diatribe masked as a review. Hate is a strong word, but I believe after reading his review it is fair to say that the reviewer hated the game. Everyone is entitled to voice their opinion, but I would like to believe journalists adhere to some standards of fairness and professionalism, even when publishing a negative review.

Opinions are never wrong. Reviews, when backed by fact, are always correct regardless of the score. The reviewer’s story was downright mean spirited.

Opinions are never wrong. Reviews, when backed by fact, are always correct regardless of the score. The reviewer’s story was downright mean spirited. It’s as if the reviewer had a grudge and finally found an outlet to unleash his hostile brand of negativity. The review goes so far as to disparage the people who poured thousands of irreplaceable hours of their life, spent absent from families and loved ones, into the creation of this game.

I overreacted when I read the review and I vented on Twitter. It was an act of passion on my part that lacked objectivity. In my opinion, someone had gone over the top to attack the game and those who spent their lives trying to make it. Ultimately, I committed a cardinal sin in marketing.

However, I did not physically harm or steal or disparage anyone with my Tweet. At the end of the day, I made a rash decision, but one that does not define me as a human being. Some things are more important than others. What is most important to me is that I am lucky enough to have the love and full support of my friends, family, many colleagues, journalists and one incredible woman.

A bedroom-turned-office is home to theRednerGroup. Some days, when I grow tired of my surroundings I can be found working from the public library or local coffeehouse. I try to keep a low overhead. At theRednerGroup I man all positions normally found in a big agency. I am the new business generator, client liaison, media pitcher, clip hunter, accountant, etc. I love my job and my clients and I fight for them every single day.

Sometimes, when I have too much work, I hire talented freelancers to assist me, but normally I do everything myself. I fight and hustle every day to succeed. I battle against other agencies, some of them with office locations around the world, for new business. I go into competitive pitches with my presentation that I alone create, and then I am judged against other presentations from big time PR agencies.

It’s the little guy against big corporate agencies. In all honesty, I love it and thrive on it.

Over the course of the Duke Nukem Forever PR and marketing campaign, I spent every day working as its evangelist, virtually traveling from writer to writer trying to spread the gospel. Whatever the client asked for, I went above and beyond to deliver. Duke Nukem Forever was a labor of love for me.

I believe that if someone were to read all four tweets about the Duke Nukem reviews, in their entirety, they would see that I was clearly frustrated. I unwisely picked a public forum that millions of people use every day to vent and I have paid the price, but I would like to believe that I paid that steep price with some level of dignity.

My tweet did not name names or point specific fingers. I made a blanket statement. My anger was directed at one story that had gone too far in my opinion, to which I am entitled. That story and the writer will remain nameless. I am not interested in shouting matches and I cannot compete with a large site with tens of thousands of followers.  TheRednerGroup is only me, and that writer could bring another onslaught upon me with the click of the enter key on his computer. In hindsight, what I should have done was contact that writer directly and had an adult conversation about the issue, as I have done in the past.

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