Dailymotion’s audience will now have access to 5min Media’s library of more than 200,000 videos organized across 21 verticals including 5minSports, 5minTravel, 5minVideo Games, 5minFashion and 5minHealth. 5min Media’s content on Dailymotion will be categorized within branded channels. The financial terms of the deal were not disclosed.

Dailymotion, which has a large user base in Europe, has tried to distinguish itself from competing online video offerings (Namely, YouTube) by providing a mixture of user-generated content and advertiser-friendly professional video, such as independent films. Of course, YouTube and others have more recently begun posting professional and premium content, encroaching on Dailymotion’s territory. As of last fall, Dailymotion was profitable (and some thing that the site will soon be acquired).

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Authors: Leena Rao

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