Le principe Noemi concept
Astuces informatiques
Webbuzz & Tech info
Noemi météo
Notions de Météo
Animation satellite
Mesure du taux radiation
NC Communication & Design
News Département Com
Portfolio
NC Print et Event
NC Video
Le département Edition
Les coups de coeur de Noemi
News Grande Région
News Finance France
Glance.lu
Readers of The Times of India heard an audio advertisement when they unfolded the print edition of the newspaper this morning. (You read that right.)
Volkswagen paid the publication to fit an audio chip inside the pages (above)
Not a believer? Check out the video below showing the audio ad in action.
It’s clearly a publicity stunt on VW’s part, and it seems kind of creepy, but most readers are reacting positively to the ad on Twitter. And we’re sure The Times is enjoying the extra cash from the eccentric ad, like any print publication would these days.
“One of those rare days when ppl in #mumbai will buy times of india to see (also hear) the Volkswagen advertisement and not for news,” tweeted Moulin Parikh.
See Also:
- Is 2010 the Year Digital Will Eclipse Print Ad Spending …
- Fringe Viral Print/Radio Ads Search for ‘Pattern’
Authors: Brian X. Chen
mobileporn