Wednesday, 29 September 2010 01:56
ADStruc, A Marketplace For Outdoor Advertising, Closes $1.1 Million Series A Round
The New York-based startup ADStruc — an online marketplace for outdoor advertising — closed a $1.1 million series a investment led by DFJ Gotham, with participation from RRE, Founder Collective, Jeff Clavier, David Cohen, Kal Vepuri, David Tisch and Social Leverage (Howard Lindzon) today.
The 26-year-old founder and chief executive of ADStruc, John Laramie, developed his auction and listing-based platform through Tech Stars Colorado in 2009, but relocated and incorporated in New York this year.
According to ADStruc reports, media spending on outdoor advertising in 2009 reached $6
billion. The startup aims to make it easier for existing buyers to find and procure outdoor ad inventory, and to increase the number of buyers of and ad campaigns using outdoor advertising.
“We are going to make buying billboards as easy as buying AdWords on Google,” said Laramie.
The company is working with ad agencies and outdoor advertising businesses like Torrey Group, Circle Graphics and Dentsu to get started. It has not yet sold inventory, but Laramie is eyeing companies known for their outdoor creative like: movie production houses, Verizon, Disney and Coca Cola, Laramie said.
He also half-joked that “ADStruc is trying to convince Tech Stars to do an outdoor campaign to raise awareness about their new, New York program!”
CrunchBase InformationTechStarsInformation provided by CrunchBasesrc=
0
0
1
1
2
2
3
3
4
4
5
5
6
6
7
7Authors: Lora Kolodny
Read 4376 times
Published in
News Technologique-Tech News
More in this category:
« Réferencement : Soyez visible depuis googleMaps
Figure Out Your Flying Needs With Superfly »
Last WebBuzz
-
WebBuzz du 24/11/2017: Pérou décoller comme superman-Peru Reverse bungee aka Superman Jump
Read 37607 times
-
WebBuzz du 22/11/2017: Une Femme Saoudienne fait du surf dans les rues-Saudi girl Car Surfing after heavy rains and flood in Saudi Arabia
Read 37968 times
-
WebBuzz du 20/11/2017: Maxi crach au grand prix GT à Macau-Huge pile up Crash 2017 Macau Grand Prix FIA GT World Cup
Read 32872 times
-
WebBuzz du 17/11/2017: Boston Dynamics fait le cirque avec ses robots-BD prepare to build a circus with his robots
Read 35613 times
-
WebBuzz du 16/11/2017: Une illusion d'optique féminine-a feminine optical illusion
Read 33701 times
-
WebBuzz du 14/11/2017: Roumanie un bus de police évite un tram de justesse-Close call between a tram and police's bus
Read 30323 times
-
WebBuzz du 13/11/2017: Arrivée fracassante d'un bateau sur les docks de San Diego-Whale Watching Boat Crashing Into San Diego Dock
Read 28597 times
-
WebBuzz du 08/11/2017: Créer des flammes de toutes les couleurs-How to make colourful flames
Read 29465 times
-
WebBuzz du 07/11/2017: Echec test du système de détection des piètons de la Volvo S60-Volvo S60 Pedestrian Detection System Test failed
Read 30667 times
-
WebBuzz du 03/11/2017: Slacker dans la forêt-slackline in the forest
Read 33116 times
accident
Amazing
animal
animals
animaux
art
avec
baby
car
Cat
chat
chien
comment
Crazy
Cute
dans
Dog
droles
Echec
fail
fait
From
funny
how
jump
musique
nature
new
people
plus
pour
route
russia
russie
saut
sauvage
Sport
stupid
sur
Technique
The
usa
vehicules
video
video du jour
videos
voiture
webbuzz
wild
with