Without Sony‘s support ESPN “probably would not have launched” ESPN 3D. So said Bryan Burns, Vice-President of ESPN, at IFA earlier today. Burns, talking before a reasonably crowded auditorium, reiterated ESPN’s commitment to 3D sports broadcasting while fully recognizing what we’ve all been going on about
for months now: nobody’s going to buy an expensive 3D TV—have you seen the unemployment numbers of late?—when there’s nearly zero 3D content to be found.