Bose showed off their latest innovation yesterday: The VideoWave, an average 46-inch LCD with an enlarged Wave Radio speaker setup bolted on the backside. It’s expensive. Of course it’s expensive. I mean, it’s a Bose system. Did you expect anything less? However, it’s a tad too expensive at $5,349 and I believe Bose knows this. Now, I understand Bose and their target demographic. I sold AV equipment retail for years at Circuit City and know that Bose products sell themselves. They require nothing more than a quick demo and a store credit card with a high enough limit. My friend’s father recently “treated” himself to Bose speakers after retirement, beaming with pride as he unboxed his set. It’s even easier to sell against Bose, though. All it requires is a reasonable argument from the salesman and suddenly a customer is spending hundreds, if not thousands less, on an Onkyo HTIB with professional installation. It’s this logic Bose is afraid of and perhaps explains the high-price. Bose knows they’re not going to sell a lot of these TVs. 0 0 1 1 2 2 3 3 4 4 5 5 6 6 7 7Authors: Matt Burns