As we’ve discussed before, Instant Personalization is one of Facebook’s more controversial programs (at least, it was when it was announced earlier this year at f8). Through the program, Facebook allows select third-party sites to access any of your public Facebook data as soon as you hit the site, with no logging in required. Sometimes it’s serendipitous, sometimes it’s sort of jarring, but it looks like most people like it (or at least, don’t hate it enough to quit Facebook). The program launched on Pandora, Docs.com, and Yelp last April, and has since expanded to Scribd, Bing, RottenTomatoes, and Clicker.

Facebook says that proximity of the TripAdvisor and Clicker doesn’t necessarily mean that the company intends to roll out Instant Personalization at a rapid pace, but that it wanted to get this integration out before year’s end.

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Authors: Jason Kincaid

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