Apple has issued a press release saying that it expects to sell one million new Apple TVs by the end of the week. The second-gen set-top box has been on sale for three months. That puts it out of the league of Apple’s top-sellers, the iPad and the iPhone, but it’s still selling a lot faster than the first version.
Apple likes to brag about its sales numbers — if they’re good
The timing of this announcement is rather odd. Apple is usually very clear with it’s messages, but here it is expecting us to report that it will probably sell one million units by the end of this week. This is because of the Christmas weekend, of course, but it’s still out of character.
The press release is also less clear than usual. When I read the headline “New Apple TV Sales to Top One Million This Week”, my first thought was that Apple was shifting one million units in this week alone.
Either way, it shows that Apple’s hobby has finally become a paying job.
New Apple TV Sales to Top One Million This Week [Apple PR]
Photo: Jon Snyder/Wired.com
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Authors: Charlie Sorrel
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