Similar to the iPhone formats, the new SDK for Android devices includes interactive video and interactive interstitial ad units. The ad network will dynamically identify screen resolution, size, and network connection speed to serve users the best ad for each device. And Android developers have more interactive options when including ads in their applications. The new ad units themselves can be placed when an app opens or within an app.

AdMob says that it has run over 120 video and interactive interstitial campaigns for clients such as Universal Pictures, Best Buy and Seattle’s Best Coffee. Google’s big push for AdMob has been the ability to serve interactive mobile ads across many mobile platforms, whereas single-platform options like iAd have been focused on only serving iOS devices, limiting reach for advertisers. Interestingly, Apple is also eying the video ad space and is rumored to be developing iAds for video.

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Authors: Leena Rao

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