I’ve asked Twitter for the breakdown of the revenue sharing, and I’ll update if I hear back. I’m sure they won’t give me actual numbers, but I’m curious if the rev share is a flat rate or if it varies by client and/or usage. If so, this could potentially mean some not insignificant revenue for huge clients such as TweetDeck and Seesmic.
For now, only Promoted Tweets and Trends will be available to third-parties, but you can expect Promoted Accounts to follow if they’re successful on twitter.com.
From the post:
This is an important step for these partners and for the many highly active Twitter users who spend considerable time on third-party applications. As with all Twitter launches, we’ll review the initial feedback and determine where we take it from here.
In the post, Twitter also took the time to acknowledge that they’ve been tweaking the Promoted Products a bit. As we wrote about last week, Promoted Trends are now at the top of the Trending Topics list.
Twitter also says that they’re currently working with over 40 advertisers, and that 80 percent have been repeat buyers so far.
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Authors: MG Siegler