ad revenues for the second quarter $6.2 billion. That was 13.9 percent higher than last year, and 4.1 percent better than the first quarter of 2010, but still not quite as high as the peak in the fourth quarter of 2008.

The report also offers the following stats (all numbers are for the first half of 2010):

• The top ten online ad-selling companies account for 70 percent of revenues.
• Search accounts for 47 percent of online ad revenues, the same as a year ago (to $5.8 billion).
• Display grew its share to 36 percent from 34 percent a year ago (to $4.4 billion).
• Digital video (which is part of display) grew its share to 5 percent from 4 percent a year ago (to $627 million)
• Classifieds stayed flat at 10 percent ($1.2 billion)
• Lead generation declined to 5 percent from 7 percent ($642 million)
• Email ads are also flat at 1 percent ($120 million)

0 0

1 1
2 2

9 9

Authors: Erick Schonfeld

to know more click here