With RedLaser’s QR Code integration, consumers can receive information such as links to videos, product reviews or websites to get more product information, contact information for customer support, or calendar appointments for upcoming sporting events and concerts The new app will also populate product results with eBay Marketplaces and Half.com listings.
While QR codes are popular amongst the geek set, the technology hasn’t yet become a mainstream way to identify products in U.S. stores (barcodes dominate this arena). In fact, I can’t remember that the last time I saw a QR code on a product at a store. But eBay claims that QR codes are popular in Asia and other parts of the world and are gaining traction in the U.S.
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Authors: Leena Rao