The acquisition makes sense, considering eBay’s big push towards developing its mobile suite of applications. Most recently, eBay just releasedbarcode scanning app RedLaser for Android phones.
Not only is mobile a great way to get traffic to eBay’s marketplace (the primary iPhone app has seen 14 million downloads in two years), but it’s also a popular platform for e-commerce now. eBay is posting record holiday sales through its mobile offerings, and is expected to see over $1.5 billion in mobile sales through its marketplace in 2010.
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Authors: Leena Rao