Brian Wilson is the Giants relief pitcher with the 95 mph fastball and pitch-black beard. He intimidates his opponents, who have learned to “fear the beard.”

And now you can intimidate all your friends by spreading the fear and Brian Wilson’s beard on Facebook. Unfortunately, it doesn’t take over your profile pic for every status update, unless you upload it as your new pic. It’s not quite the same as turning your Twitter avatar green last year to support democracy in Iran, but it is probably just as effective.

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Authors: Erick Schonfeld

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