Archrival specializes in youth-oriented marketing services, including social, mobile and digital strategy consultancy, app development, social content creation, user experience design and interactive marketing. The company’s clients include Foursquare, Red Bull, ESPN and HP.

With the acquisition, Dachis aims to extend its “Social Business Engagement” execution capabilities, allowing large companies the ability to target and engage the youth market across social, mobile and digital marketing platforms.

The transaction also extends the company’s ability to execute strategies using Facebook Pages, Applications and Connect integrations for its global clients, it adds.

The acquisition expands Dachis Group to roughly 150 employees in nine cities and five countries worldwide, although it remains unclear how many of those are coming from Stuzo and Archrival, exactly.

Dachis Group was founded in 2008, by CEO and chairman Jeffrey Dachis (cofounder and former CEO of Razorfish).

Its growth strategy, which consists of rolling up smaller companies in the social business services space as well as growing organically, is backed by a financial commitment of up to $50 million from Austin Ventures (Dachis Group is headquartered in Austin, Texas).

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Authors: Robin Wauters

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