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Mercredi, 17 Novembre 2010 17:42

Hulu Plus Lowers Price to $8 Just Two Weeks After Launch

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Hulu Plus, which provides streaming video access to a large variety of network programs shortly after they air, has lowered its monthly subscription price by $2. At less than $100 a year it’s almost tempting to subscribe even if you’d use the service only occasionally — it

comes just in time for Christmas — and maybe that’s just the value prop the service needs to break through.

Hulu Plus opened up to everyone only two weeks ago and clearly is trying to stake a claim during what is a wild-west period for television and streaming video, with “traditional” delivery and equipment under assault by everything from Google TV to services like Hulu and Netflix streaming.

In addition to lowering the price Hulu Plus is offering one week free to new subscribers. And it’s also enlisting subscribers to help them sell the service: If you are one of those people who is pesky enough to bother friends and family to sign up for something so you get a finder’s fee you can earn up to 20 weeks free.

But since Hulu didn’t offer these inducements only two weeks ago at the end of the beta it does suggest that the initial public response hasn’t met expectations.

Hulu Plus is backed by NBC, ABC and Fox — but not CBS. It offers programs in HD (your bandwidth permitting) and allows you to subscribe to full seasons of available shows, which are automatically added to your queue. When Hulu introduced its pay version it released iPhone/iPad/iPod Touch apps, making it a very portable on-demand service as well as a perfectly fine time-shifting alternative to your DVR even if you never leave the house.

In the living room Hulu Plus is already available on Sony’s Playstation, the Roku box and some Samsung TVs and blu-ray players, and is coming soon to Xbox 360, TiVo premier and Vizio equipment. And, of course, your can still watch on your computer.

Follow us for disruptive tech news: John C. Abell and Epicenter on Twitter.

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Authors: John C Abell

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