Scott Wilson, the founder of Chicago-based product and design studio, MINIMAL, set out with an idea: to create two watch enclosures for Apple’s latest iPod nano. He wanted the TikTok to be a low-end model ($35) and the LunaTik to be high-end ($70). So he put his project on Kickstarter with a goal of raising $15,000. So how is he doing?

Well, he’s raised $341,895. And he still has 22 days to go.

Wow.

Wilson’s project has not only blown past the high-profile Diaspora one, it’s poised to demolish the all-time funding leader, the Save Blue Like Jazz movie. That project raised $345,992 when it closed on October 25. Wilson’s project should pass it tomorrow, if not tonight after I publish this post.

And with good reason. While the idea is a simple one (Apple CEO Steve Jobs even joked about such an idea on stage to highlight how small the nano is), but it’s something a lot of people clearly want. The project has 4,636 backers so far. And the video Wilson made to accompany the project (below) looks quite a bit like an Apple-produced video.

Wilson had a goal of shipping the TikTok by late December and the LunaTik by mid January. At first, money was the issue. Now it seems as if demand may be the bigger problem. (To be clear, given the prices he’s selling these for, the iPod nano is not included.)

Again, the project still has 22 days to go on its funding run. I have to imagine it’s going to shoot well past $500,000, putting it far atop the Kickstarter Hall of Fame.

[thanks David]

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Authors: MG Siegler

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