On Wednesday, October 6th, the people over at Logitech will hold an invitation only event in New York to unveil to the media and the world, a new multimedia platform (which was first officially announced last spring) that will directly square off against Apple TV in the world of hybrid television/internet entertainment. Next week, Logitech plans to introduce “Google TV,” only to be similarly introduced the following week by Sony, which wil then launch the device on October 12th. Hyping the roll out of the new device, the invitation proclaims that Google TV “will be a new experience that combines TV, the entire Web, and apps – as well as a way to search across them all.” Here is what Forbes had to say:

Apple has delivered quality and ease of use on lots of products (though as of yet, not so much with Apple TV). Google may be wonky in some of its design, but it has partners like Sony and Logitech that understand consumers at play. Intel was also on board when the product was first announced last April, along with Best Buy.

Junien Labrousse, Logitech’s Executive VP of Products, will lead the presentation, which could ultimately prove to be about more than just the Google TV platform. Analagous to Steve Jobs’ “ome more thing,” next Wednesday’s event could also provide an ideal occasion to unveil other forthcoming Google projects, gadgets, or platforms. Nonetheless, the main attraction for Logitech at their event is clearly Google TV, which will have a clear shot at living room supremacy against the freshly released Apple TV. As usual, stay tuned for more tech news and info by following us on Twitter and/or subscribing to our RSS feed.

Source: Forbes

Authors: _GadgetNews

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