Google announced its $750 million acquisition of AdMob last year, but the closing of the deal was drawn out due to concerns from the FTC over anti-trust issues. Over six months after announcing its plans to acquire AdMob, Google finally closed the deal at the end of May, a week after the FTC unanimously approved the deal.
The release of the metric is a rarity for the network following the official acquisition by Google. While AdMob used to publish monthly statistics and data surrounding its mobile ad network, the company stopped discontinued the reports in May for “a few months.” In terms of how many monthly requests the network is seeing; we know that in May the network served 10 million mobile ad requests. I’m sure that number is higher now.
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Authors: Leena Rao