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Mercredi, 27 Juillet 2011 18:00

OK Go Premiere HTML5-Powered Dance-Typeface for 'All Is Not Lost'

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OK Go Premiere HTML5-Powered Dance-Typeface for 'All Is Not Lost'

OK Go's latest multimedia experiment utilizes HTML5 to create interesting imagery.
Image courtesy OK Go

More and more bands are taking advantage of HTML5, and the latest is OK Go, which has put together a dance-oriented typeface for its latest musical experience, “All Is Not Lost.”

The band has collaborated with choreographers Pilobolus and Google Japan to allow users to embed a message spelled out in a typeface generated by the band’s feet, viewed below a clear floor.

The project takes advantage of HTML5’s <audio> and <video> tags, as well as its Canvas capabilities, so that browser windows can move, and be resized and realigned while kept in sync with the music. The challenge comes with balancing the complexity of the process with the need to keep it running alongside the music.

OK Go’s singer, Damian Kulash, said: “These days, a great creative idea is a great creative idea, period. You don’t have to choose in advance whether your outlet is records, or films, or dances, or a computer program. Videos don’t have to be subordinate advertising material for albums, and dance doesn’t have to be confined to the theater. We were like peas in a pod with Pilobolus, trying to make something that lives in the world of dance, and music video, and digital space, but isn’t confined to any of those spaces alone.”

If you want to see it in action, head on over to allisnotlo.st. It should work to a large extent in most modern browsers, but it was designed to be played in Chrome.

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