Various destinations in the park will have their own custom stamps, (Gowalla says this is the
largest number of custom Gowalla Passport Stamps ever developed for a brand). So you’ll be able to check-in to the Magic Kingdom or Epcot and unlock a special stamp for visiting the destinations. The Stamps are collected in users’ Gowalla Passports and checking-into locations will also unlock special rewards and virtual goods.

The startup says Disney will be publicizing the partnership throughout its parks, encouraging users to use the Gowalla-branded applications.

This isn’t the first major brand partnership for Gowalla but it’s certainly the largest, says Andy Ellwood, Gowalla’s business development director. In fact, Ellwood says that it is the most comprehensive branded deal formed out of all the location-based apps, including Foursquare. Gowalla’s other partnerships include Whole Foods Market, Larry King Live and Nike/Livestrong.

It seems like a win for Gowalla—Disney is a huge brand and any publicity the media giant can throw the startup’s way should help expand the location-based service’s userbase.

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Authors: Leena Rao

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