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Lundi, 14 Mars 2011 16:35

Mobile Users Like Local News Apps, But Most Won't Pay For Them

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Mobile Users Like Local News Apps, But Most Won't Pay For Them A new study of mobile device users indicates that almost half use their handhelds to get some kind of local news or information. But will they pay for it? Here’s the latest data: just 10 percent of adults who use mobile applications to get local news and info pay for these services — 1 percent of all adults. And most of them say they’re not particularly interested in paying much more.

“Many news organizations are looking to mobile platforms, in particular mobile apps, to provide new ways to generate subscriber and advertising revenues in local markets,” notes Lee Rainie of the Pew Research Center’s Internet & American Life Project, one of the sponsors of the report. “The survey suggests there is a long way to go before that happens.”

The poll of 2,251 people was conducted in January by the Pew Research Center, the Project for Excellence in Journalism, and the John S. and James L. Knight Foundation.

The report finds that 42 percent of cellphone and tablet owners say they look up the local weather on their devices. Another 37 percent check for reviews on restaurants and local businesses, while 30 percent scour for “general local news” on their gadgets. About a quarter of the cohort peek at sports scores and traffic updates.

Mobile Users Like Local News Apps, But Most Won't Pay For Them

Who are these people? “They are disproportionately young, affluent, highly educated and live in nonrural communities,” Pew notes. “This group also tilts towards newer residents of their communities.”

Seventy percent of 18- to 29-year-olds fit into the local-news-and-info user category, as opposed to 33 percent of those 50 to 64. These mobile local data seekers are also slightly more often black or Hispanic; that’s not surprising, given an earlier Pew survey indicating that minorities tend to access the internet more often on mobile devices than do white consumers.

“What sets local news and information app users apart even more is that they are much more high-tech than other adults,” the study observes. “They are twice as likely as other adults to subscribe to premium broadband service at home and to use social networking sites like Facebook, MySpace or LinkedIn.”

Additionally, they are almost three times more likely to use Twitter or geolocation apps like Foursquare and Google Latitude.

What they’re not willing to do is fork over a lot of money for news and information services.

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