Jerome Paradis, the Montreal-based Shwowp organizes consumer data in order to help vendors better target discounts and promotions and help consumers control their purchase information, which up to this point has only existed in silos.

Beta users can now forward all receipts and order confirmations to Cette adresse email est protégée contre les robots des spammeurs, vous devez activer Javascript pour la voir. as well as directly upload them and Shwowp will aggregate the information — Allowing you to add photos, comments, track trends and share your shopping history with friends through Twitter, Facebook and email.

Hunt says Shwowp’s future plans include adding about 50 stores per week to its database and opening the service up to all users in November. Shwowp is bootstrapped and angel funded and is currently looking for seed investment.

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Authors: Alexia Tsotsis

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