“Who’s your friend?,” the female myTouch 4G asks. “Oh, it’s the old AT&T network,” the iPhone 4 man replies. The iPhone 4 man is sharply dressed young guy — who happens to have an overweight, bald, lame businessman on his back. He sort of seems like he’s drunk too. Yeah, that would be AT&T.
In other words, T-Mobile is conceding that the iPhone 4 is an attractive device that is sexy to a lot of users. But they’re saying that you shouldn’t buy one because it comes handcuffed to a crappy network.
Of course, it’s looking like this ad will only be applicable for another few weeks. But, we’re now in the all-important holiday buying season. So the ad is a very smart play, even short term.
Or, to think of it another way, “T-Mobile is practically begging to carry the iPhone,” Daring Fireball’s John Gruber writes.
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Authors: MG Siegler