proven that colleges are hotbeds of virality in more ways than one, and thus are extremely interesting when thought of  in terms of a market for GroupOn clones. If you doubt Campus Dibs’ chances for setting itself apart from the 800 or so daily deals sites out there, just imagine the power of the 50k plus populations of college campuses plus alumni coupled with the mob mentality of group buying sites.

Picture briefly what a deal tie-in might mean for the student store, especially at campuses with pretty fanatical populations and hopping college towns. I’m looking at you USC, Penn State, Arizona State, Michigan State, OSU, and UT Austin who are among the campuses comprehensively covered by Campusdibs.

Right now the USC deal (my alma mater) is “50% off Timbuk2 messenger bags and backpacks.” Perfect for back to school! But no joke, college campuses are serious business, no matter how niche they might seem. And as history has proven, no niche is too niche; Just ask GroupOn CEO Andrew Mason, who once sold slippers with flashlights. Enough said.

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Authors: Alexia Tsotsis

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