built-in barcode reader. After scanning, you’ll receive an interactive game that a marketer has made for that brand, allowing marketers to actually directly connect with consumers at the point of sale.

Consumers are incentivized to scan products because it earns them “checkpoints” which can be redeemed for discounts and products once you have enough. For example, Frito-Lay is using CheckPoints to advertise a promo for their new Tostitos Artisan Recipes. When consumers scan a Tostitos product, they will earn points and receive holiday recipe ideas and exclusive music content from Frito-Lay.

At launch, Checkpoints has deals with a number of brands including Belkin, Tyson Energizer, and Unilever, Kmart and Belkin. And when it comes to actual usage, CheckPoints is reporting thousands of user scans per day in stores all across the U.S.

CheckPoints faces competition from Shopkick and Barcode Hero.

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Authors: Leena Rao

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